This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town?
Here’s why Reddit marketing could be your next big business move

OpenAI wants to make a full-length animated movie that isn’t AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.)
OpenAI wants to make an AI movie that isn’t slop

Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform?
Reddit, X get new rival with Robinhood Social's launch

Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry’s (Ben & Jerry's founders want to scoop out their brand).

Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn’s latest analytics upgrade (Post | LinkedIn).

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Is Reddit the Missing Piece in Your Content Marketing Strategy?

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose