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Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category.

From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products.

Links mentioned in the episode:

Visit Jolie's site
Learn more about Storytelling Training with Management Consulted
Stay at Jenny Rae's winery

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S20E5: How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)

Strategy Simplified