How 2 top-tier strategists actually forecast client growth

In this episode of the Ecommerce Playbook podcast, Luke Austin hosts growth strategists Lacie Geary and Brian Sakansky to discuss their forecasting methods within the profit system, which involves setting daily targets for clients each month and executing strategies to meet them. They analyze forecast accuracy across their client portfolios, highlighting the importance of balancing volume and efficiency, considering constraints like contribution margin and inventory, and utilizing tools like the Spend aMER Model, Day-of-Week Effect, and Creative Demand Model. The discussion includes specific client examples, emphasizing the need for flexibility, data-driven decision-making, and product-level reporting to optimize ad spend and achieve revenue and contribution margin targets.