#464 - Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck

In episode 464 of the AM-PM Podcast, Kevin King interviews Stephanie Tramicheck, a three-time founder and expert in social commerce, about TikTok Shop and its potential for e-commerce sellers. Stephanie shares her background, including her work with Etsy and Pinterest, and discusses the importance of understanding the TikTok algorithm, working with creators, and creating engaging content. She emphasizes the need for sellers to shift their mindset from traditional PPC and search-based advertising to focusing on influence, volume of commerce videos, and building community. The conversation covers strategies for success on TikTok Shop, the differences between influencers, UGC creators, and affiliates, and the evolving landscape of social commerce. Stephanie also touches on the future of TikTok and its economic impact, as well as the importance of adapting to the platform's unique environment.