#88 “Data Shapes AI, and AI Shapes Data,” Emilie Nenquin on VRT’s Digital Transformation

In this podcast episode, Emilie Nenquin, Head of Data and Intelligence at VRT, discusses her career journey from banking to public broadcasting, highlighting the differences in data handling, risk aversion, and emphasis on public benefit versus profit. She details the evolution of VRT's data strategy, from basic website tracking to a comprehensive data lake integrating user, content, and company data. Stijn Dolphen, an analytics engineer at DataRoots working with VRT, explains his role in transforming raw data into actionable insights and emphasizes the importance of collaboration between data and business teams. The conversation covers challenges in data quality, the shift to a more transparent tracking system using Snowplow, and the development of a data-driven culture within VRT, including the use of AI to improve metadata and content discoverability. Emilie also touches on future plans, including GenAI and a focus on data privacy and consent management.