SaaStr 819: Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan

In this episode of the SaaStr podcast series "Swapping Notes," Amelia LeRutte and Guillaume Cabane interview Sydney Sloan, CMO of G2, about the evolving role of AI in B2B buying and selling processes. They discuss how enterprises are adopting AI for productivity gains, the emergence of agentic strategies, and the impact of LLMs on marketing. Sloan emphasizes the importance of building trusted brands and adapting content strategies for generative engine optimization (GEO). The conversation explores how trust is shifting towards LLMs, the need for AI-proof marketing tactics, and the potential for AI-driven chat-based sales experiences. The guests also share insights on essential AI tools and offer advice to founders and CMOs on leveraging AI for future growth.