In this episode of "That Amazon Ads Podcast," Stephen and Andrew introduce the "2x Half Back Method" for Amazon PPC management, a technique inspired by aviation principles. The method involves making twice the adjustment you initially think is necessary to overcome inertia in Amazon's algorithm and prevent being too timid with changes. After observing the initial impact, the adjustment is then halved to reach the desired level, which helps in quickly achieving goals related to ACoS, spend, or sales. They discuss how this strategy can be more effective than gradual adjustments, which may take too long and risk client dissatisfaction. The hosts also touch on how the 2x Half Back Method can apply to various aspects of PPC, including bid adjustments and keyword selection.
Sign in to continue reading, translating and more.
Continue
