When Fake News Targets Your Company

In this HBR IdeaCast episode, Adi Ignatius interviews Patrick Haack, a professor of strategy and responsible management, about how companies can counter fake news. Haack suggests that ignoring fake news can backfire and that traditional methods like fact-checking are not always effective. He recommends that companies monitor social resonance, ensure transparency, and activate allies to combat false information. The discussion covers the Streisand effect, the importance of social proof, and actionable steps CEOs can take to mitigate the negative impact of fake news on their company's reputation and trust.