Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam

In this episode of the Perpetual Traffic podcast, former co-host Kasim Aslam rejoins Ralph Burns and Lauren E. Petrulo to discuss the future and "autopsy" of digital marketing. Kasim shares his entrepreneurial journey since leaving the show, highlighting his focus on identifying underserved traffic pools rather than pursuing novel ideas. The conversation explores the importance of doubling down on what works, pushing past the apex of return in advertising, and recognizing the incalculable value of brand authority and customer loyalty. The hosts also discuss the shift away from scalable, automated solutions towards hard work and personalized customer engagement, emphasizing the need to build businesses with lasting value rather than quick flips. They promote an upcoming conference focused on these themes, encouraging listeners to attend and engage in person.