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Amazon's new rule automation for bids and targeting changes how sellers run ad campaigns. With added performance filters, sellers can now automatically move high-performing keywords from auto to manual campaigns. This update brings more precision to keyword targeting, dayparting, and overall ad spend control.

Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu

#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimization

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Timestamps
00:00 - Amazon Adds New Rule-Based Automation
00:25 - Bid Adjustments and Dayparting Strategy
01:18 - Targeting Filters for Auto Campaigns
02:10 - Setting Conversion Filters for New Targets
03:02 - Rules for Match Types and Manual Campaigns
03:45 - Exact vs Phrase vs Broad in Automation
04:20 - Avoiding Uncontrolled Keyword Additions
05:05 - Using 30-Day Data and Clickthrough Rate Filters
05:45 - Why This Isn’t Just “Set and Forget”

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AMAZON Ad Management Just Got a MAJOR Upgrade with Automated Rules

My Amazon Guy