In the second part of a series dissecting a $5.7 million affiliate launch, Matt McWilliams and Robbie share insights and strategies gleaned from their Facebook group and experiences. They emphasize the importance of personal engagement, such as creating personalized videos and sending targeted messages, and the effectiveness of scarcity tactics like the "Midnight Mover" email. They highlight the value of authentic storytelling, encouraging affiliates to share their personal experiences with the promoted product, and underscore the significance of community and collaboration among affiliates, including strategies from a ladies-only mastermind. The discussion also covers how to address pricing questions early by building value first and concludes with the importance of having fun during the promotional process, using affiliate promotions as a testing ground for new strategies.
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