Capacity: Building Your Business Bigger than You with Dustin Hillis

In this episode of Entrepreneurs on Fire, JLD interviews Dustin Hillis about capacity building for businesses. Dustin shares his early experiences questioning conventional business advice and emphasizes the importance of critical thinking alongside coachability. The discussion covers executive strategy, focusing on hiring the right people and creating a five-year business plan. They delve into business development strategies, highlighting market potential, customer avatars, and sales methodologies. Dustin stresses the significance of marketing, including brand identity and social media, and touches on financial and legal strategies, including the importance of professional financial management, contract review, and intellectual property rights. The episode concludes with a discussion on optimal capacity, emphasizing the importance of health, family, and spiritual growth for overall success. Dustin promotes his book, "Capacity Building a Business Bigger Than You," available for pre-order on Amazon and DustinHillis.com, with bonus content for bulk orders.