Catching Up On Climate Episode 1 | David Shukman, Journalist & Former Science Editor, BBC

In this episode of SmarterMarkets' "Catching Up on Climate," host Dave Greely interviews David Shukman, a former BBC News science editor, about the evolving climate change narrative. Shukman discusses his shift from broadcasting to "narrowcasting," focusing on engaging business leaders with the realities of climate change and the importance of nature. He emphasizes the need to focus on the immediate, local impacts of climate change, such as extreme weather events and preventable deaths, rather than distant future projections. The conversation explores how climate change has become a local and immediate issue, requiring adjustments to infrastructure and a shift towards resilience and adaptation. Shukman and Greely also discuss the trend of companies doing more about climate change but saying less, the impact of policy changes, and the rise of China in the electric vehicle market. Finally, they touch on the importance of new language and storytelling approaches to effectively communicate the urgency and personal relevance of climate action.