Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠

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I sat down with Jas to hear how he built Winnipeg Digest from scratch into a six-figure local media business. He broke down exactly how he grew the newsletter to over 35,000 subscribers and 73,000 social followers in just over a year, and how he monetizes through exclusive sponsorships. Jas shared his playbook on ads, open rates, subject lines, and why local newsletters are the most underrated way to build a real audience today. We also got into his new venture, Digest Lights, a Christmas lights business he launched on top of the newsletter that’s already bringing in jobs before the season starts. We talked through unit economics, sales tactics, and the bigger vision of using a local media asset as a marketing arm for other businesses.

You can find Jas on Twitter at https://x.com/Creatingjas and check out his newsletter at https://winnipeg-digest.beehiiv.com/

Enjoy!

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Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner