7 People Making $5M-$10M From Weird Hobbies

Sam Parr and Shaan Puri discuss the creator middle class, focusing on creators who have built successful businesses around niche communities. They explore attributes that make creators lovable and relatable to their audiences, using examples like woodworker Jonathan Katz-Moses, car reviewer Doug DeMoro, and rancher Mary Heffernan. They delve into how these creators identify white spaces in their respective industries and leverage their expertise to launch products and services. Shaan shares insights from his experience at Slow Ventures, where he invests in creators with the potential to build venture-scale businesses, while Sam provides examples of creators who have successfully monetized their content and built strong communities. They also discuss the importance of focus, prioritization, and finding the right operators to scale a creator-led business.