1f:I[26480,["9932","static/chunks/f885ef2c-7ebb9e1721868a6c.js","9897","static/chunks/9897-96ec494a15704266.js","4005","static/chunks/4005-91527498371a33b2.js","8135","static/chunks/8135-1a5dfbf54b8abe0c.js","855","static/chunks/855-cf19c6c21b03f067.js","9053","static/chunks/9053-38b8a8ac3e08df9d.js","1094","static/chunks/1094-e2bede973ee0fcba.js","9284","static/chunks/9284-e2f2092fc0f52e6d.js","5273","static/chunks/5273-3cce18faf12756e1.js","8598","static/chunks/8598-cc0c1050a854f06b.js","3087","static/chunks/3087-c8e5e33deecc4866.js","4829","static/chunks/4829-7b13beeeedae7862.js","5248","static/chunks/5248-bf0f20ea4abf851e.js","8190","static/chunks/8190-92125233ab84ecab.js","4270","static/chunks/4270-748613e9acaa4c68.js","3790","static/chunks/3790-1559104ff3c9aed6.js","839","static/chunks/839-32c7e15266c081c9.js","6783","static/chunks/6783-c6c3195916e963c7.js","5764","static/chunks/5764-0507c1c107226244.js","2513","static/chunks/2513-39e68f1f69ce956a.js","7946","static/chunks/7946-aed52829e81f011b.js","3982","static/chunks/3982-b04ba275a810ad54.js","7503","static/chunks/7503-75e42e3820d0ed43.js","4586","static/chunks/4586-af4a5797904f0f8f.js","3689","static/chunks/3689-6d1306a3cb61c956.js","8968","static/chunks/8968-699f99262ce771b9.js","4233","static/chunks/4233-d306da63d77575e1.js","5458","static/chunks/app/dashboard/episodes/%5Bid%5D/page-5d5584f5bc22693f.js"],"default"] 20:T4d3,

How can you develop a holistic brand strategy and identify points of differentiation for your brand? Hear insights from two presenters of a special advanced category management certification course offered in conjunction with the NACS Show.

Hosted by:

Jeff Lenard

About our Guests:

Lucia Romanello Crater, EVP Sales and Business Development, Impact 21

Lucia has 25-plus years in the convenience store industry, with a track record and proficiency in driving growth and market share gains. She is a founding member and current officer of the Network of

Understanding Brand Strategy and Shopper Behavior - Episode 405

Convenience Matters