How to Uncover the Real Gaps in Your Retail Media Strategy

In this episode of the Better Advertising with BTR Media podcast, Destaney hosts Jess Jackson, Head of Growth at BTR, to discuss the evolving landscape of advertising and the common pain points brands face. They emphasize BTR's commitment to providing customized marketing plans, akin to the Ritz Carlton of agencies, rather than a one-size-fits-all approach. The conversation highlights the importance of aligning expectations with execution, understanding a brand's level of education and operational scalability, and prioritizing transparency and education. They also explore the significance of tracking category growth, testing new strategies like Amazon Marketing Cloud (AMC), and focusing on actionable steps that drive results, even if it means addressing less glamorous but crucial aspects of an account.