This podcast episode, hosted by the CPG Guys, explores the latest industry news and trends in the consumer-packaged goods (CPG) and retail sectors. The episode features a special guest, Danielle Tiedt, SVP of GoToMarket at LiveRamp, who discusses the use of data collaboration and privacy-enhancing technology to unlock enterprise value. The hosts and guest also discuss the future of media buying and brand partnerships in the context of cookie deprecation and the rise of clean rooms, as well as the challenges and opportunities in the rapidly evolving data privacy landscape.