605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews Chris Shaffer about content strategy for e-commerce businesses in 2025 and beyond. Chris emphasizes the importance of creating video content, specifically on YouTube, due to its evergreen nature and repurposing potential. He advises focusing on the target audience's interests rather than just the product itself, using test accounts to identify trending topics, and prioritizing content quality over high production value. Chris also highlights the power of storytelling and building trust with the audience through consistent, authentic content. The discussion covers overcoming psychological barriers to content creation, the value of live content, and strategies for broadening the appeal of content while remaining relevant to the niche.