The million dollar mystery behind Milk.com

In this episode of Planet Money, Alex Mayyasi and Jeff Guo explore the world of internet real estate by investigating why the domain name Milk.com, owned by Dan Bornstein, isn't being used for commercial purposes despite its potential value. They interview domain name broker Rob Schatz, who explains the value of premium domain names and how they can be worth millions, citing examples like Voice.com and Rocket.com. They also interview domain investor Rick Schwartz, who shares his strategy of holding onto valuable domains until the right buyer makes a substantial offer. Ultimately, they interview Dan Bornstein, the owner of Milk.com, who explains he acquired the domain in 1994 and uses it for personal use, resisting lucrative offers because he enjoys owning it.