Are you ready to unlock new revenue streams and elevate your brand?

Join us as we dive into the fascinating world of brand and character licensing—and why it might just be your next big growth strategy.

We’re joined by an all-star panel of industry insiders who don’t just talk about licensing—they live it:

- Lily Park, CEO of BMSMILE Singapore, on how a vibrant lifestyle IP is breaking into Southeast Asia with bold collaborations—from airlines to K-pop.

- Edmund Low, GM of Licensing Division at Avex Asia, a global entertainment powerhouse, revealing how mega-brands like Pokémon, Sonic, and FC Barcelona are strategically expanding in Asia through licensing.

- And Dr Bryan Tan, Senior Business Advisor at COL Group, sharing behind-the-scenes insights on taking a massive Chinese IP global—starting with a box office sensation.

Sneak peek of this episode:

- How licensing goes far beyond logos on products—it can open doors to entirely new markets.

- Royalty structures, minimum guarantees, and what SMEs need to know before entering a deal

- Why licensing isn’t just for massive brands like Pokémon or Hello Kitty—midsize businesses can play this game too.

- Common pitfalls that can land you in legal hot water—and how to avoid them

Whether you're a seasoned brand owner or an SME looking to level up, this conversation will change how you see partnerships forever.

Tune in now to unlock the secrets of licensing—and discover how your business can ride the wave of the next big IP.

And here’s the best part: you can meet all our guests in person at FLAsia 2025—Asia’s leading franchising and licensing event!

📍Mark your calendars: FLAsia 2025, September 18–20 at Marina Bay Sands

👉 Score a Free Visitor Pass: https://qr1.be/CR6O

👉 Or use code [FLA25_TFC_20] for 20% off conference tickets! (Partner events excluded).

See you there!

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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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Licensing Could Be the Growth Hack Your Business Has Missed [TBS 28, Sponsored by FLAsia 2025]

The Financial Coconut Podcast