Cold Email That Converts: Tools, Tactics, and Frameworks You Can Copy

In this episode of "The Practical Prompt," the host interviews Sawyer and Igor, founders of Concrete, a growth agency, about their journey into AI-powered personalized outreach. They discuss Igor's early jewelry business using Shopify and their experiences in the fashion world, which led to developing Concrete's core product, APOS (Automated Personalized Outreach Software). Sawyer and Igor explain how they used web scraping and AI to personalize emails for fashion designers, achieving significant success. They also delve into the NEPQ sales framework and how they tailor their services to clients in various industries, emphasizing a white-glove approach with personalized strategies. They offer advice on building a simplified email outreach workflow, highlighting the importance of data quality, personalization, and compliance with regulations, and share examples of successful campaigns, including one for a Korean soju brand.