“ I think it's important that you go for it. You imagine what that looks like. I didn't go into this with the intention of having a big company. It happened one employee at a time. How do you get the 30 employees? Well, start with one.”
-Jenny Groberg

In this episode, we wrap up a two-part conversation with Jenny Groberg, founder of BookSmarts Accounting and Bookkeeping, where she shares how she turned a small team into a high-performing force, overcame personal challenges, and scaled her business to seven figures.

In this episode, you’ll learn…

Raising expectations & setting clear boundaries
How to delegate effectively to focus on growth & leadership
Adopting subscription pricing to streamline billing & boost cash flow

To learn more about Jenny, click here.

Connect with her on LinkedIn.

Time Stamp

00:01 – Transition from hobby employees to a committed team
03:55 – Personal recovery journey & building a supportive culture
05:30 – Giving back through scholarships, donations & teaching
12:36 – Shift to subscription pricing & improved cash flow
21:00 – Letting go of toxic clients to safeguard staff
26:36 – Encouragement to set big goals, delegate & believe in yourself

This episode is brought to you by our great friends at Sage!

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EP489: Jenny Groberg - Turning Small Steps Into Big Wins - Part 2

The Successful Bookkeeper Podcast