Inside Google's Generative AI Reinvention — With Nick Fox and Liz Reid

In this episode of Big Technology Podcast, Alex Kantrowitz interviews Nick Fox, SVP of Knowledge and Information, and Liz Reid, VP of Search, both at Google, about Google's approach to generative AI and its impact on search technology. They discuss the balance between embracing rapid technological advancements and maintaining user trust, detailing Google's strategy of using labs and experiments to test new features like AI mode and AI overviews before broad implementation. The conversation covers the evolving role of AI in search, the importance of a web-forward approach that supports publishers, and the potential for AI to transform shopping and content creation, while also addressing concerns about traffic shifts and the future of the web.