How B2B Marketers Are Actually Using AI for Content

Dave Gerhardt hosts a B2B marketing session focused on AI use cases, featuring Jess Cooke and Benny Bridger as judges and five marketers showcasing their AI applications. The session includes Jillian Hoefer, who uses a custom GPT to repurpose content; Jake Heaps, who animates 3D characters with Meshy and VO3; Jessica, who developed an ROI calculator using Lovable; Ugi, who collects and interacts with data from various online sources; and Anton, who creates buyer briefs using current socioeconomic trends. The marketers share their AI recipes, discuss the benefits and challenges, and offer actionable insights. Jessica wins the session and a pair of Meta Ray-Bans. The podcast is sponsored by Knack, Walnut, Compound Growth Marketing, and customer.io.