From Stuck Revenue to Scalable $5M Growth in One Year

In this episode, Nathan Barry coaches Caitlin Copple, the co-founder of Full Swing PR, on how to scale her agency from $1.2 million to $5 million. Caitlin shares her journey, challenges with lead generation, cash flow, and team management. Nathan advises her to focus on sales, productize her expertise, set clear roles, and leverage her passion for travel by combining client meetings with new business development. They discuss strategies for creating content, such as showcasing "frame-worthy placements," and the importance of building a personal brand as a byproduct of her agency's success. The goal is to shift Caitlin's role to focus on high-level strategy and sales, enabling the agency to grow beyond its current plateau.