Chuck and Charlotte explore the soaring success of soccer in the U.S. through Apple’s MLS deal, highlighted by Son Heung-min’s arrival and his record jersey sales. They examine the blockbuster run of Apple’s F1 movie, questions around Apple’s MLB streaming future, and the latest Apple TV+ price hike. Wrapping up, they preview fall programming including The Morning Show and Slow Horses, underscoring TV+’s growing library and value.

http://traffic.libsyn.com/maclevelten/MV25227.mp3

Show Notes:

Chapters:

[0:00] Soccer’s rise in the U.S. and Apple’s MLS deal
[1:27] Son Heung-min’s impact on jersey sales and subscriptions
[4:12] Apple’s long-term MLS investment strategy
[6:42] Apple’s F1 movie box office success and digital release
[9:34] Reports of Apple ending its MLB deal and implications
[11:15] Fragmentation of sports streaming and ESPN’s role
[16:03] Apple TV+ subscription price increase explained
[18:48] Churn and the challenges of subscriber retention
[23:37] Comparing Apple TV+ to Disney+ and HBO Max
[29:06] Apple’s premium strategy versus ad-supported models
[32:28] Upcoming Apple TV+ releases for fall 2025
[33:56] Prime Target, Mythic Quest, and other recommendations