In this episode of the eComFuel podcast, Andrew Youderian interviews Jared Mehr, who shares his extensive experience in building Pura Vida Bracelets' wholesale program to a multi-million dollar business. They discuss the importance of wholesale as a defensible sales channel, especially with the increasing challenges in online advertising. Jared provides a crash course on building a wholesale program, including crafting an effective elevator pitch, ensuring adequate margins, and identifying target stores. He also offers tips on cold calling, building a customer portfolio, managing wholesale operations, and participating in trade shows. The conversation covers key aspects such as payment terms, MAP pricing, and the harmonious relationship between e-commerce and wholesale, providing actionable insights for e-commerce brands looking to expand into wholesale.
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