How a Mother-Daughter Duo Built Luxeire from Scratch

In this episode of The DTC Insider Podcast, Brian Roisentul interviews Margot Adams, co-founder of Luxeire, a mother-daughter-owned clothing brand focused on tailored technical apparel for professional women. Margot shares the story of how Luxeire started as a passion project by her mother, a school psychologist, and how she joined the business to take it online. They discuss the challenges and rewards of working as a mother-daughter team, the importance of customer interaction, and the brand's focus on sustainable, US-made luxury apparel. Margot also highlights the effectiveness of founder-led marketing and the brand's strategies for customer retention and new product development in a competitive market.