The Big Mistake That Took Me 2 Years to Realize

Ryan Lazanis, the host of the Future Firm Accounting Podcast, recounts a significant business mistake he made two years prior: delegating his marketing efforts, specifically his newsletter, which was a key driver of his initial success. He initially believed that delegating all marketing tasks would allow him to focus on product development as his business, Future Firm Accelerate, rapidly grew. However, this led to a slowdown in audience growth. He realized that his personal touch and authentic voice were crucial to his marketing success and that he had mistakenly delegated his core strength. Lazanis now leads marketing again, emphasizing the importance of strategically delegating tasks, retaining those activities that leverage one's unique skills and are personally fulfilling, and avoiding the trap of delegating everything simply for the sake of scaling.