GEO vs SEO - Is it just a Giant Reskin of Keyword Stuffing?

In this monologue podcast, Steven Pope, founder of My Amazon Guy, discusses the differences between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) for websites, emphasizing that GEO is not currently applicable to Amazon. He defines GEO as optimizing content to be conversational and easily summarized by AI models, contrasting it with traditional SEO's focus on keywords and technical site structures. Pope shares his observations that GEO often relies on existing SEO rankings, particularly from platforms like Reddit and Wikipedia. He also evaluates his own website using AI to identify strengths and areas for improvement in GEO, such as incorporating more question-based headers and enhancing entity clarity, while also offering GEO services for websites.