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In this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what’s working, what’s not, and where it’s all headed.

Key Insights:

93.5% of DTC brands use AI today, but most still struggle with implementation clarity.
Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.
Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.
Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.
Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.
AI isn’t the future—it’s being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.

This episode unpacks how brands are finding wins and where the gaps still lie.

Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketing

Timestamps

00:00 Triple Whale’s AI and Moby Chat Overview

04:00 How DTC Brands Use AI for Creative and Copy

08:00 AI’s Role in Strategy, Forecasting and Attribution

12:00 Using MMM and Moby to Optimize Marketing Spend

18:00 The Rise of AI Agents and Their Business Impact

22:00 Who Owns AI in Organizations and How to Scale It

26:00 How Brands Start Small and Scale AI Usage

30:00 The Future of AI-Driven Marketing and Persistent AI Agents

Hashtags

#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing

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Bonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI Report

DTC Podcast