Incremental Growth for CPG Brands with DoorDash Ads' Toby Espinosa

In this episode of The CPG Guys podcast, hosts Sri Rajagopalan and Peter V.S. Bond interview Toby Espinosa, VP of Ads & Growth Services at DoorDash, about DoorDash's advertising ecosystem and its value proposition for CPG brands and retailers. Toby discusses DoorDash's evolution from a restaurant delivery service to a global platform with multiple business units, including grocery, retail, and advertising. He emphasizes DoorDash's unique position in the retail media landscape due to its high-intent users and the impulse-driven nature of purchases made on the platform, leading to strong new-to-brand metrics for advertisers. The conversation covers the types of CPG brands that are successful on DoorDash, the impact of fast delivery times, and the importance of aligning advertising strategies with brand-specific goals and metrics, including the increasing influence of CFOs in marketing investment decisions. Toby also shares insights into DoorDash's advertising solutions, such as sponsored products and brands, banner advertising, and the recent acquisition of Symbiosis AI to enhance off-site data utilization.