In this episode of Seller Sessions, Danny and Rita explore the use of AI in creating images and assets for e-commerce businesses. Rita shares statistics highlighting the increasing adoption of generative AI in advertising and discusses the advantages of AI creatives, such as cost-effectiveness and unlimited visual exploration, while also addressing challenges like image consistency and AI hallucinations. She introduces techniques like multi-step workflows and the importance of understanding art direction vocabulary. Danny then demonstrates constraint prompting and the 4D framework within Genspark, showcasing how to maintain brand consistency and control AI outputs for social media content creation, emphasizing the importance of asking the right questions to achieve desired results.
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