What does it really mean to advocate for the destinations you send clients to? Dr. Paige Viren, an accomplished leader in sustainable tourism, shares why sustainability goes far beyond protecting the environment. From cultural preservation and economic equity to social responsibility and overtourism, she breaks down the many layers of sustainability and how they directly impact travelers and the communities they visit. Learn how sustainable choices don’t have to negatively impact or overcomplicate itineraries, and how clearly expressing your commitment to sustainability can actually help you attract like-minded clients. Plus, Dr. Viren shares her thoughts on responsible tipping, supporting locals, and engaging authentically with communities. This conversation will inspire you to think bigger about your role as a sustainability advocate and empower you to create more meaningful travel experiences for your clients!

About Dr. Paige Viren:

Dr. Paige P. Viren serves as the Executive Director of the Sustainable Hospitality & Tourism Management Program in the College of Business at California State University, Monterey Bay. With over 16 years of experience in tourism research, Dr. Viren’s expertise spans consumer behavior, adventure travel, and sustainable community-based tourism. Her contributions to the Adventure Travel Trade Association (ATTA) helped shape the definition of adventure travel, and she has collaborated with the United Nations World Tourism Organization (UNWTO) to develop global climate action strategies in tourism.

Resources:

gstc.org

travelunity.org

lnt.org/

Today we will cover:

(02:15) Meet Dr. Paige Viren; from travel agent to sustainable tourism leader
(06:45) What sustainability really means in travel
(10:20) How to address and avoid overtourism
(15:45) The travel advisor’s role in shaping sustainable experiences
(21:50) Animal tourism and making ethical choices
(23:35) Local sustainability practices that make a real impact
(29:45) Choosing intentional gifts and souvenirs that support locals
(34:15) Strategies and resources for advisors; GSTC and Travel Unity
(36:25) Responsible tipping and supporting local economies

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142. How To Be An Advocate For A Destination with Dr. Paige Viren

TIQUE Talks: The Business Podcast for Travel Advisors