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Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized animation with Steamboat Willie. And he'd had critical successes with classics like Snow White and Bambi. But his studio was nearly bibbidi-bobbidi-bankrupt,. Even so, Walt just wouldn't Let It Go.

Then, after Cinderella (another of Walt’s “crazy” ideas) hit the bigtime at the box office, Walt had the creative capital to strike a groundbreaking TV deal to fund his park’s construction.

Thanks to Walt's epic vision, relentless eye for detail, and a build-it-in-no-time sprint, Disneyland rose from orange grove backwater to a live-televised opening day spectacle (90 million viewers) — and straight into one of the most chaotic debuts in history. From plumbing problems to gas leaks, this is the story of how the theme park went from Goofy idea to the lynchpin in the Disney empire — and why Disneyland is the best idea yet.

Walt’s brilliant flywheel strategy diagram: https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7&sa=D&source=docs&ust=1754403374186600&usg=AOvVaw12ZvO8lMD-GgiyJ1AlbZq9

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

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PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

The Best One Yet