How Two Parents Added 104,000 Email Subscribers in 14 Days

Matt McWilliams interviews Jason and Cecilia Hilkey about how they added 104,000 subscribers to their email list in two weeks using a virtual summit. The Hilkeys share their journey from struggling to monetize their parenting classes online to finding success with virtual summits, which they also refer to as online conferences. They discuss the formula they use for their summits, which involves a five-day series of pre-recorded videos with multiple speakers each day, and how they incorporate affiliates into their virtual summits. They also share how they find speakers, the benefits of running summits, and some of the challenges and funny moments they've experienced along the way. The Hilkeys are launching a workshop to teach others how to replicate their success with virtual summits.