This podcast episode introduces Loreca, a startup that helps hotel chains increase revenue through algorithms. The company's algorithm generates around 22 million euros in additional revenue for its customers, and Loreca earns 25% of this additional revenue, growing from 300,000 to 5.5 million euros in revenue from 2021 to 2022. Loreca has grown to 290 customers in Western Europe in less than 24 months through student outreach, content marketing, and industry networking, aiming to reach $1 million in revenue this year.
