This podcast episode presents the story of Gianluca Ruggiero and his data analysis company, Massive. Massive provides CPG companies with full cycle product strategy management, from product innovation to assortment optimization to category management. Its proprietary data, which is a transformation of public data, and its artificial intelligence are key factors in its success. With a notable client roster that includes Procter & Gamble and Nestle, the company has achieved substantial growth and is poised for further expansion in various sectors.
