This podcast episode features Martin Caro, co-founder of FinCom.co, who shares his insights on building and scaling a SaaS company. The episode covers topics such as non-dilutive financing, pricing strategies, and startup essentials. From the early stages of development to securing their first paying customers, Martin and his team navigated important milestones. They raised a million-dollar pre-seed round and are currently generating MRR of around $2,000-$4,000 with a goal of reaching $1 million MRR. The episode offers valuable takeaways for entrepreneurs embarking on their startup journey.