This podcast episode explores the journey of a SaaS startup from its inception as a service business to its transition into a venture capital-backed company. The founder shares insights into the company's growth, revenue, and funding milestones. Key highlights include the company's annual contract value of $5k per year and its revenue of close to $1 million as a service business before transitioning to SaaS. The founder also mentions the company's seed round of $2 million and the typical user profile of smaller chains with a need for foot traffic to their locations.