This podcast episode delves into the trajectory of Emgage, a startup that provides HR solutions to SMEs without HR departments. The company's significant growth, driven by word-of-mouth marketing and a focus on content marketing, has led to an increase in monthly recurring revenue from $8,000 to $20,000. With 44 employees, Emgage's success is attributed to its extended HR department model and its affordable pricing based on the number of employees managed on its platform.