How I Built a Media Company (within Gainsight) that Created a $1B Brand

This podcast episode highlights the importance of B2B companies embracing new content formats, understanding their target audience, and establishing a customer success community as a foundation for marketing strategies. The shift towards engaging content like podcasts and videos, the emphasis on first-party data, and the value of building community are key themes explored. The episode also discusses adapting marketing strategies in challenging economic conditions, allocating resources between marketing and sales, and the effectiveness of organic audience building.

Outlines

Sign in to continue reading, translating and more.

Continue

SaaS Interviews with CEOs, Startups, Founders

B2B Marketers' Transition to Media Companies

First-Time Marketers: Understanding Your Audience and Serving Them Radically

Establishing Customer Success Community through Events and Content

Build Community, Not Just Products

Prioritizing Marketing Strategies in Uncertain Economic Times

AudiencePlus: Building an Audience and Driving Marketing Forward

How I Built a Media Company (within Gainsight) that Created a $1B Brand

SaaS Interviews with CEOs, Startups, Founders

00:00B2B Marketers' Transition to Media Companies

B2B Marketers' Transition to Media Companies

02:57First-Time Marketers: Understanding Your Audience and Serving Them Radically

First-Time Marketers: Understanding Your Audience and Serving Them Radically

05:20Establishing Customer Success Community through Events and Content

Establishing Customer Success Community through Events and Content

07:56Build Community, Not Just Products

Build Community, Not Just Products

11:12Prioritizing Marketing Strategies in Uncertain Economic Times

Prioritizing Marketing Strategies in Uncertain Economic Times

13:11AudiencePlus: Building an Audience and Driving Marketing Forward

AudiencePlus: Building an Audience and Driving Marketing Forward