This podcast episode delves into the concept of customer analytics experience (CAX) and its significance for SaaS companies. It emphasizes the role of CAX in attracting, retaining, and benefiting customers and highlights the need to understand its potential benefits instead of viewing it as a cost center. The discussion includes five levels of CAX, ranging from getting the basics right to encouraging customers to share insights, and a five-level framework for data-driven decision-making. The importance of empowering customers to generate reports and make data-driven decisions is also stressed, along with the introduction of QMLIO, a building block that simplifies the addition of customer-facing dashboards to web platforms.
