This podcast episode features insights from Josh Northcott, the founder of the successful design and development agency Hounder. Hounder's trajectory, which includes an impressive 80% annual growth rate, underscores the effectiveness of focusing on enterprise clients and meticulously managing planning. The agency's foray into SaaS product development, particularly with their upcoming AI-powered SEO tool Seocentral.ai, demonstrates the transformative role of AI in SEO practices and the agency's commitment to innovation. Josh Northcott's personal journey, including his decision to leave enterprise software and pursue his passion for entrepreneurship, highlights the importance of taking risks and embracing growth opportunities.