This podcast episode delves into Factor Technology, a company founded by Hugh Winkler, a geophysicist and web architecture expert. Factor Technology leverages machine learning technology to optimize the placement of horizontal wells, a method that offers enhanced accuracy and reduces stress on directional drillers. The episode also explores the challenges of oil production in Texas, where unconventional techniques are required to extract oil, and how Factor Technology's software helps operators increase efficiency and profitability in these smaller pay zone areas.
