This podcast episode features Dave Hurwitt, innovator and founder of Truve.me, a company transforming the college admissions process. Inspired by his daughter's struggles, Dave identified deficiencies in the system and aimed to address them through sophisticated matching software. The platform helps students find colleges that fit them academically and socially, increasing their chances of success. Dave's pricing strategy involves a flat fee for schools to use the platform, leveling the playing field for underprivileged students. Despite challenges like COVID's impact and limited funding, Dave remains optimistic about disrupting the traditional college admissions model and accessing a multi-trillion-dollar market.