This podcast episode explores the journey of Discovery, a startup founded by a recent University of Exeter Law graduate, Luke, aimed at simplifying marketing for small businesses. To build their MVP, they utilized Bubble.io, a no-code platform, and received grant funding. Their pricing strategy is divided into two tiers, and they focus on low-hanging fruit acquisition methods, including network leveraging and cold outreach. The discussion also emphasizes the complexities of co-founder equity split, the significance of redundancy for VC investment, and the challenges of startup life, highlighting the need for specialization and understanding customer pain points. Luke Kellett and his two co-founders launched discovery.co.uk, a social media management tool, acquiring 15 customers and generating $300 in monthly revenue. They draw inspiration from Mark Zuckerberg and stress the importance of learning from failures.
