This podcast episode explores the challenges faced by travel agencies in obtaining standardized hotel data and how VervoTech's unique accommodation data organization system addresses these issues, offering a seamless and efficient booking experience for customers. The company's pricing ranges from $12,000 to $100,000 annually. The episode discusses the entrepreneurial journey of Sanjay Ghari, founder of VervoTech, and his success in growing the company during the pandemic, leading to its acquisition by Constellation Software. It also highlights Constellation's best practices and transparency, which provide valuable resources for Juniper Group. Finally, the episode delves into the valuation process and strategic alignment considerations during the acquisition of VrboTech.