This podcast episode introduces Andrew Phan, founder of Organice, a SaaS company that integrates HR tools into Slack, and discusses its target market, pricing structure, MRR, and customer acquisition strategies. It explores how Andrew optimized visibility in the Slack marketplace through relevant keywords and user engagement, and the company's focus on activation metrics and bootstrapping. Andrew shares his entrepreneurial journey, from launching Upslawn to considering a venture studio model, and recommends "Winners and Outsiders" by Robert Fitzpatrick.
